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Google wants to speed up mobile web pages load times for publishers
The mobile web is still lacking in experience with page loading times often much longer than those on desktops. Now, Google plans to change that, launching Accelerated Mobile Pages (AMP), which aims...
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OMD and NewsLifeMedia survey mobile behaviour of millennials
Mobile phones have fast become core tools to reach consumers worldwide. Now, new research from media agency, OMD, and News Corps’ NewsLifeMedia, shines a spotlight on mobile behaviours among...
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Mobile apps for engagement – Mobile web for research
The New Mobile Mantra from MillwardBrown Digital, takes an in-depth look at apps versus mobile web. Surprisingly, there are no winners in this comparison. According to the study, consumers do not have...
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Google introduces app streaming in an effort to simplify the web-app barrier
Google recently unveiled what could be a game changer for web users and app marketers in the ongoing war on apps versus mobile web. In an effort to simplify the transition from web to app, app...
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Almost half of travelers book trips using their mobile devices
eMarketer last week released new research which shows that US internet users aren’t shy to book travel via their mobile devices. Next year, the study predicts, 51.8% of Americans will book travel...
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Bots and crawlers are generating 43% of mobile traffic
Mobile device intelligence firm, DeviceAtlas, released its quarterly Mobile Web Intelligence Report for the first quarter of the year, which analyses mobile device traffic websites around the world....
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A new feature lets you search for in-app content through the Google app
Google has announced In Apps, a new way to search for content stored inside apps installed on a smartphone. The feature will be available through the Google app, or as a standout feature on the new LG...
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Mobile search engine market in China expands rapidly
A new report from eMarketer has taken a closer look at the rapidly expanding user base for mobile search in China. Within a single year, the country has expanded its mobile search users by 50m for a...
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Paid search clicks on mobile are driving search visits
Mobile paid search clicks are driving search visits, whilst organic search visits have been stagnating. According to the latest Q3 2016 Digital Marketing Report from performance marketing agency...
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Google fights back claims from EU Competition Commission against Android...
Google has officially responded to the EU antitrust charges that it had been granted an extension for by the European Commission in April 2016 against its Android OS. The case involves multiple fines...
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Mobile now accounts for half of Yahoo’s U.S. search traffic
Research conducted by Merkle RKG shows mobile now accounts for half of all Yahoo’s search traffic in the U.S., beating Bing and Google, and up from 34% at the end of 2013. According to the data,...
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Google’s new mobile search algorithm favors mobile-friendly sites
Google rolled out its new algorithm for mobile searches yesterday. Being considered one of its most important updates in many years, the event sparked some fear among the SEO community and has been...
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Mobilegeddon: Almost half of Fortune 500 websites aren’t mobile-friendly
Research from search and digital marketing agency Merkle RKG finds that almost half of the Fortune 500 websites aren’t optimised for mobile devices according to Google’s latest standards. The Digital...
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Consumers are zigzagging their way through the shopping experience
According to new research, commissioned by marketing solutions provider, YP, carried out by IDC among 750 US residents age 18 and older, the shopping experience of many consumers is no longer...
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Yottaa launches web and mobile app platform that circumvents ad blockers
Yottaa, the cloud platform for mobile and web applications, recently launched new features for its ContextIntelligence platform, which enable brands and businesses to detect and block ad blockers....
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Mobile search traffic higher than ever, but marketers need to adjust content...
SEO and content performance platform, Searchmetrics, recently published its Mobile Ranking Factors US 2015 study, which analyses the top 30 mobile phone search results for 10,000 keywords on...
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Smartphone users are spending more time in apps this year, but mobile...
This year, US mobile Internet users will be spending 73% of their daily mobile activities within five app categories: digital audio, social networking, gaming, video and messaging. These are the...
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